Zeushi is a rarity in the restaurant business, due to its combination of both Greek and Japanese cultures and creating unique fusion dishes. With the restaurant holding a high reputation and receiving exposure from food critics, this usually leads to longer waiting times and overcrowding, which can be problematic for both customers and restaurant staff members.
To develop a new brand identity along with various brand assets that effectively combine both cultures, and to create a mobile app that would solve the issues of having long wait times and overcrowded spaces by having the ability to make reservations ahead of time and order food in advance to pick up.
I created the logo using the iconic Greek god, Zeus, and wanted to show him in a new multicultural way that combined both Japanese and Greek aesthetics.
The flow of the app was tested using a paper prototype. From this session, I gathered that the flow worked and additional screens wouldn't be needed, but minor changes would have to be made to make the app more convenient for the user.
Based off of the feedback from the paper prototypes, wireframes were created to get a better sense of the interface and a more refined user experience.
After researching and analyzing user testing results, I was able to narrow down the defining features that would make up the app, tailored to users' needs.
The order feature allows users to skip the lines and order food in advance to pick up. They can browse through the menu and see item photos and basic data on ingredients. Color accents highlight the price and buttons for quick ordering.
A table reservation system allows users to be seated immediately upon arrival. By entering the number of guests and a time and date, a reservation will be made and saved to the user's calendar.
With the payment feature, users can now pay at their leisure. Users can just scan the barcode at the bottom of the bill and the app will pull it up on the screen for them to pay the check.
Users can earn points from ordering food through the app or by scanning a receipt from dining in, which in turn will build user loyalty and boost customer engagement.
I created the brand with the idea of Kintsugi in mind to combine both cultures, a Japanese art of fixing broken pottery by combining pieces with gold—built on the idea that you can create an even stronger, more beautiful piece of art.
The goal was to create a contemporary fusion whilst keeping in line with traditional Japanese style.
Kintsugi is the Japanese art of repairing broken pottery with gold joins. As a philosophy, it treats breakage and repair as part of the beauty and the history of an object, rather than something to disguise.